Credit Process Advisors or CPA is a new credit staff placement service covering US and Canadian companies. CPA also provides accounts receivable and other credit related outsourcing services.

CPA needed to establish their new brand and presence on the web. In addition to generating natural traffic, they are using pay per clicks to supplement natural traffic during the startup period of the first year. The Client realizes this is a long term investment and that a larger optimized website takes a few months to settle into the search engines. The ROI is in the long term as natural traffic is free, while the price of pay per clicks sure isn't going down.

This site also required additional web application development, as the site needed a resume database directory application for prospective Clients. The web application back end needed to be simple to use and update changes. A registered customer needed to be able to search applicants by different criteria to find new credit employees. Job applicants must also be able to register and upload resumes as well as other features.

CPA also needed print material such as business cards, brochures, etc. The look and feel of the sales literature blends in with the website for a uniform image.

The CPA website is a larger site with a lot of content that covers all aspects of Credit Staffing, credit outsourcing, rick management and other related credit services.

Keep in mind,this site has only been listed with the search engines for a short time. It takes months before a website of this size is running on all eight cylinders, so to speak. Also, Bing and Yahoo are a lot slower than Google.

We created a design that fit in with the Client's industry and type of client. Company executives, Credit professionals and management that needs skilled credit personnel or supplementary services like credit outsourcing.

The client also has an easy to use and sophisticated back end. The Client can easily add, maintain and delete resume information without any assistance.

Below are a few targeted keywords-phrases CPA is natural traffic from:

Links below will open a seperate window with the Google CA Search Terms

• Credit staffing
• Credit outsourcing
• Credit outsourcing services
• Credit staff placement

The general rule of thumb on a larger website like this is it will take 3-6 months for the web site to be fully propagated globally. Results are steadily increasing as more pages are crawled and key words or phrases are getting ranked.