Elliot Media or EM is a Vancouver Ecommerce website design company with services that combine optimized website design with Ecommerce website development. Also, we are experienced in industry specific Ecommerce website design applications. An Ecommerce website with optimized website design is far more complex than an informational website. No matter how you look at it, Google is the biggest factor in Ecommerce website development.
Ecommerce Website Design is influenced by the Search Engines
Google has the majority of the global search engine market and are light years ahead of their competition. Ecommerce website development in North America is geared to the big 3, Google, Bing and Yahoo, because that's where all the traffic is. In Ecommerce website design no one knows the exact formula for ranking high in Google. You could put 50 Ecommerce website design gurus in a room and get 49 opinions. The reason Google is so secretive, is to keep a fair and level playing field for everyone.
A recent, major Google update or algorithm was aimed at Ecommerce website companies and their Clients, who use black hat optimization techniques. Black hat techniques are shady and basically any Ecommerce website design company using them is trying to rig the game.
For a Client this can mean a long walk off the Ecommerce website design pier. Black hat optimization may create better short term results than white hat Ecommerce website development, but sooner or later it will back fire.
Once the search engines discover a website has used black hat techniques the website will go from the front pages to oblivion. If the search engines are really upset they will just ban the website altogether.
Elliot Media uses white hat methods in Ecommerce Website Design
We use white hat Ecommerce website design methods so the upgrade above has had a positive effect for our Clients in the search engines. In Ecommerce website design we use optimized website design, great content and innovation to give our Clients a long term competitive advantage.
It is clear Google is now focusing more on the entire website content in determining search engine results. Content has more prominence in search engine results and Ecommerce website design has had to add in features that are more common in informational websites. A website's bounce rate is the ruler in Ecommerce website design to guage how sticky a page or website is. The bounce rate tells Google just how informative your website is.
Ecommerce website design will continue to play a more important role. Graphic and page optimization tools are now standard procedure in Ecommerce website design. There are a lot of factors in Ecommerce design beyond the scope of this page.