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SEO Specialist

Most business people have no idea what an SEO Specialist is or what they do. Our Vancouver SEO specialist lays the ground work for website optimization. We cover Canada and the US. Before the actual web design starts, an SEO specialist researches, analyzes and maps out strategies for the entire website before construction begins. Even though we are based in Vancouver, our specialist can apply their website optimization skills set to increase your traffic anywhere on the globe.

Website Optimization is constant evolution for a SEO Specialist

SEO research has many facets and an SEO specialist has to keep up with the latest search engine algorithms and new technical features, which enhance the user experience while increasing a client's conversions or business. What are the Client competitors doing? What keywords or phrases are the competitors using to generate traffic? What are the Client's target demographics? These are just a few of the questions an SEO specialist needs to answer, before SEO website optimization can begin.

Another factor an SEO specialist sometimes has to contend with is a Client's negative reputation on the Internet. It could be negative reviews planted by the competition or a disgruntled employee. This happens a lot more than you think. On the web, when someone slanders your reputation, you can count on potential customers running across a negative link. It doesn't take many negative links to destroy a Client's online reputation and damage their revenues. Something like this, an SEO specialist will spot during the research phase. There are only two solutions. Legal action or search results have to be populated with positive links and in turn push the negative result to the second page or further. Our professional SEO specialist can help with either solution.

A SEO website development map or chart is assembled as the research is done to get the structure of the site. An SEO specialist uses silo and virtual silo structures or architecture.
 

Each silo targets specific topics or keywords-phrases. This is an over simplification. At this point, the SEO specialist and designer determine what features and lead sources will be used prior to actual website optimization.

This is where we really differ from most of our competition. Our SEO specialist and designer work together, to finalize the design and implement website optimization. The reason this is critical, is because brilliant designers are highly creative and can't limit their creativity nor do you want them to. Designers like to color outside the lines. An SEO specialist is more conscious of demographics, business processes and other boring factors. An SEO specialist prefers to color inside the lines. Whenever you see those rare diamond sites the odds are, it was built by a high end designer and an SEO specialist team.

Website Optimization is a team effort

The best sites are built when the designer and SEO specialist are experienced professionals who have worked together as a team for a while. It is similar to a sport where players are familiar with each other and can anticipate what their team mates will do.

However, it doesn't end there for an SEO specialist. Throughout the design process the specialist has to constantly test and retest to tweak the site for maximum website optimization. After a site is released, there is more testing and tweaking to keep up with the search engines and constant new technology.

Located in Vancouver we are available for onsite consultation. Outside of Vancouver and the Lower Mainland consultations are usually done on the phone and online. Hit our contact page for futher contact info on a SEO Specialist Quote.
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