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What does our SEO Company do?

What is an SEO Company? Most people know the letters in SEO are short for S for Search, E for Engine and of course O for Optimization. However, what does SEO really mean? Why do sites with proper search optimization and SEO get higher search engine results? Why SEO generates more natural or organic traffic search engine results than a company site without SEO? Search optimization is the key for an SEO Company. Elliot Media or EM is a Vancouver SEO Company.

An SEO Company improves the chances or odds, a web site or web page, will be listed higher in natural or organic SEO results. Elliot Media is a Vancouver SEO Company that builds optimized web sites using SEO to generate natural search engine results.

SEO results are produced by search engines like Google, Yahoo and Bing when an end user enters a keyword or keyword term. The higher an SEO web page listing is the more visitors or click throughs that will visit a site.

A SEO Company targets paid and organic search results

There are two types of search engine results our Vancouver SEO Company concentrates on, paid or targeted listings and free natural or organic. The paid or targeted listings appear at the top of a search results page and are identified as Ads. The paid ads also appear on the right hand of the results page. However, a paid ad only appears as long as the web site is ready to pay when an end user clicks through to the web site. Paid ads are referred to as pay per clicks or PPC.

More experienced end users will gravitate more to natural SEO results, as they are usually more relevant to the topic being searched. This makes natural SEO results even more preferred. A SEO Company helps a search engine select or rank your site higher in the natural search engine results. Obviously it takes more effort for an SEO Company to generate natural leads.

How does our Vancouver SEO Company generate organic search results?

Unfortunately for an SEO Company, Search engines have their own hidden secret SEO criteria or algorithms in determining how they rank web site or web page SEO results. Novels have literally been written about SEO and how search engines work, but the reality is; only the search engines themselves know how they generate SEO results.


Some of the factors that must be navigated by an SEO Company

The first part of a web site that a search engine looks at is the Meta Tags. Meta tags are basically an SEO summary of what the rest of the web page is about. Search engines are always on the hunt for new content or web pages that are informative. Some of the Meta information appears in the site description displayed on the actual search engine results.

However, over time people have abused Meta Tags, so the search engines compare the text and links to the Meta tags for relevancy. This way they know end users will get more relevant SEO results. Once they have this comparison they then rank and index the web page or site so it is eligible to be pulled in search engine results.

Obviously a web page where an SEO Company has prepared Meta Tags and text that are 100% SEO, will lead to a higher ranking and higher search engine results. 100% means that the Meta tags and text can be easily read by the search engines and the text content is what the Meta tags says it is. These are the first basics of our Vancouver SEO Company and higher search engine results.

Even if the Meta tags and text are 100% SEO there is a raft of other factors a SEO Company considers, which affects search engine results .

One SEO factor that determines SEO results is the bounce rate of a web site. If a visitor enters a site and quickly looks at the page and then exits, the bounce rate of that visit is 100%. If another visitor enters the site, spends some time and goes through 6 pages then the bounce rate of that visit would be in the 50-60% range. The lower the bounce rate the higher the search engine results. A low bounce rate tells the search engines that a site is more informative as it holds the end user's attention longer.

In order for a SEO Company to get a low bounce rate also requires optimized web design. Page layout, speed, navigation and features are just a few of the components. Superior SEO results are a result of combining several SEO processes so the web site and web pages are search engine friendly.
Find out how to boost your traffic with our Vancouver SEO Company
Obviously this page just scratches the SEO surface on what SEO is and some of the basics a SEO Comany has to consider in getting search engine results. Want to learn more? Contact our Vancouver SEO Company for a free consultation or Quote.
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