Get Adobe Flash player

This page requires Flash Player version 9.0.45 or higher.

Web Optimization

Elliot Media or EM is an experienced Vancouver web optimization company. Silo and virtual silo web architecture is the basis of web optimization. We incorporate web optimization practices with graphic design to achieve ultimate end user, business results and boost website conversions, while increasing brand promotion. There are a lot of business websites that have fantastic content, but the web design sucks. If the design is poor, the user assumes the content must be the same quality. Also, if the website has no optimization, no one is going to find and read the great content. Also, optimization constantly evolves. This is where web optimization comes in.

Web optimization is actually a mix of optimization and graphic design. Graphics optimization is a highly skilled art. The designer must use various concepts, navigation and optimized design to catch a web user's attention and draw them further into the web site. In web optimization you want the design to hold the users attention, while you convince them to buy, or enquire, which requires an action.

Web Optimization and Design

The design concept is what will grab the user's attention. The design concept has to fit the target demographic. In web optimization each demographic has its likes and dislikes. You can't sell a 40 year old woman a dress with a web site design more suitable for women in their early twenties. As soon as she sees the page pop up, she automatically assumes it's not what she wants and moves on. In web optimization this site would have a 100% bounce rate.
 

A user will judge the design within seconds, whether to enter or move on from a web site.

Web Optimization compliments Optimized Design

Bounce rate is Google's way of measuring the stickiness or design of a site. The lower the percentage, the stickier the site. Google rewards sites with low bounce rates and proper web optimization, with higher rankings. A web site design for a user to comfortably navigate through the content increases the time a user is on a web site and in turn, a lower bounce rate. When you hear a web designer say a site is flypaper, they are referring to the bounce rate.

Being a Vancouver web optimization company has its advantages. Vancouver has a wide spectrum of s design services and industries. Web optimization designers have a broad range of experience in different industries, user demographics and surfing patterns, all critical design elements of effective web optimization.

Web optimization is a broad term with a lot of facets. Any web site we build has a web optimization team behind it with decades of experience in graphic design and web optimization.
Previous Page Call Us 604-588-5686 Contact us for a Free Consultation Next Page
© Copyright 2011, Elliot Media